Why is there always a little bow on women’s underwear? It’s not just there for decoration.

A small ribbon laden with history… and charm

What was once a point of attachment has become a timeless symbol of femininity, charm, and elegance. It tells, in its own way, the story of the evolution of women’s relationship with their bodies, comfort, and everyday beauty.

And ultimately, perhaps that’s the real magic of lingerie: blending tradition and modernity in every detail, down to the smallest ribbon.