Every year-end, brands compete to outdo each other in creativity to move us. We expect to see perfect families, lavish meals, and perfectly polished smiles. Yet this time, it’s neither an endearing child nor a nostalgic grandparent who has captured our attention… but a wolf. A solitary, silent, clumsy wolf, simply trying to find his place in a village that fears him. And if this story has touched you deeply, it’s no coincidence.
Intermarché’s advertisement triggered a wave of unexpected emotions. Many felt that familiar lump in their throat, sometimes even a fleeting tear. According to some human behavior specialists, this emotional reaction reveals a great deal about how we experience the world. Here are three personality traits that this particular sensitivity might reveal in you.
